{"id":131819,"date":"2021-09-12T21:24:13","date_gmt":"2021-09-12T17:54:13","guid":{"rendered":"http:\/\/mokhaberatema.com\/?p=131819"},"modified":"2021-09-16T12:23:08","modified_gmt":"2021-09-16T08:53:08","slug":"%d8%b9%d9%84%d9%85%db%8c-%d8%a7%d8%b5%d9%88%d9%84%db%8c%e2%80%8c%d8%aa%d8%b1%db%8c%d9%86-%d9%85%d8%af%d9%84-%d8%a2%d9%85%db%8c%d8%ae%d8%aa%d9%87%e2%80%8c%d9%87%d8%a7%db%8c-%d8%a8%d8%a7%d8%b2%d8%a7","status":"publish","type":"post","link":"http:\/\/mokhaberatema.ir\/?p=131819","title":{"rendered":"\u0639\u0644\u0645\u06cc &#8211; \u0627\u0635\u0648\u0644\u06cc\u200c\u062a\u0631\u06cc\u0646 \u0645\u062f\u0644 \u0622\u0645\u06cc\u062e\u062a\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06a9\u0647 \u0647\u0645\u0627\u0646 4p"},"content":{"rendered":"<div class=\"bs-shortcode-alert alert alert-success\">\u0645\u062e\u0627\u0628\u0631\u0627\u062a \u0645\u0627-\u00a0 \u0634\u06cc\u0648\u0647 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062c\u0647\u062a \u0627\u0637\u0644\u0627\u0639 \u062e\u0648\u0627\u0646\u0646\u062f\u06af\u0627\u0646 \u062f\u0631\u062c \u0645\u06cc \u0634\u0648\u062f<\/div>\n<header class=\"entry-header\"><\/header>\n<div class=\"entry-meta\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-118267\" src=\"http:\/\/mokhaberatema.com\/wp-content\/uploads\/2020\/04\/New-Mohr-21.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/div>\n<div style=\"text-align: center;\">\n<ul>\n<li class=\"trail-item\">\u0627\u0635\u0648\u0644\u06cc\u200c\u062a\u0631\u06cc\u0646 \u0645\u062f\u0644 \u0622\u0645\u06cc\u062e\u062a\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06a9\u0647 \u0647\u0645\u0627\u0646 4p<\/li>\n<li><a href=\"https:\/\/college.tapsell.ir\/marketing-model-4p\/\">\u0645\u0646\u0628\u0639: https:\/\/college.tapsell.ir\/<\/a><\/li>\n<\/ul>\n<\/div>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0646\u0648\u0634\u062a\u0627\u0631\u00a0<strong>\u0627\u0635\u0648\u0644\u06cc\u200c\u062a\u0631\u06cc\u0646 \u0645\u062f\u0644 \u0622\u0645\u06cc\u062e\u062a\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/strong>\u00a0\u06a9\u0647 \u0647\u0645\u0627\u0646 4p \u0627\u0633\u062a \u0631\u0627 \u0628\u06cc\u0627\u0646 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u062f\u0644 4C \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u0645\u0646\u0627\u0633\u0628 4P \u062f\u0631 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645. \u0645\u0646\u0638\u0648\u0631 \u0627\u0632 \u0622\u0645\u06cc\u062e\u062a\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc\u0627\u0646 \u0627\u06cc\u0646 \u0627\u062c\u0632\u0627\u06cc \u06a9\u0633\u0628 \u0628\u0627\u06cc\u062f \u0627\u0631\u062a\u0628\u0627\u0637 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0648 \u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f. \u0628\u0631\u0627\u06cc \u0647\u0631 \u06a9\u062f\u0627\u0645 \u0628\u0627\u06cc\u062f \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u062f\u0642\u06cc\u0642 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u0645 \u0648 \u0647\u0631 \u062c\u0632\u060c \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u062c\u0632 \u062f\u06cc\u06af\u0631 \u0637\u0631\u0627\u062d\u06cc \u0634\u0648\u062f.<\/p>\n<h2 id=\"heading0\"><strong>\u0622\u0645\u06cc\u062e\u062a\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/strong><strong>\u00a0(Marketing Mix)\u00a0<\/strong><strong>\u06cc\u0627\u00a0<\/strong><strong>4P<\/strong>\u00a0<strong>\u0686\u06cc\u0633\u062a\u061f<\/strong><\/h2>\n<h2 id=\"heading1\">\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9294 loaded ls-is-cached lazyloaded\" src=\"https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4P-marketing-model.jpg\" sizes=\"(max-width: 2000px) 100vw, 2000px\" srcset=\"https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4P-marketing-model.jpg 2000w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4P-marketing-model-300x150.jpg 300w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4P-marketing-model-768x384.jpg 768w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4P-marketing-model-1024x512.jpg 1024w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4P-marketing-model-30x15.jpg 30w\" alt=\"\" width=\"2000\" height=\"1000\" data-srcset=\"https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4P-marketing-model.jpg 2000w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4P-marketing-model-300x150.jpg 300w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4P-marketing-model-768x384.jpg 768w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4P-marketing-model-1024x512.jpg 1024w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4P-marketing-model-30x15.jpg 30w\" data-src=\"https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4P-marketing-model.jpg\" data-sizes=\"(max-width: 2000px) 100vw, 2000px\" data-was-processed=\"true\" \/><\/h2>\n<p>\u0622\u0645\u06cc\u062e\u062a\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06cc\u0627 4P \u0634\u0627\u0645\u0644 \u0645\u062d\u0635\u0648\u0644 (product)\u060c \u0642\u06cc\u0645\u062a (price)\u060c \u0645\u06a9\u0627\u0646 \u0639\u0631\u0636\u0647 \u06cc\u0627 \u062a\u0648\u0632\u06cc\u0639 (place) \u0648 \u062a\u0631\u0648\u06cc\u062c \u0645\u062d\u0635\u0648\u0644 \u0648 \u067e\u06cc\u0634\u0628\u0631\u062f \u0641\u0631\u0648\u0634 (promotion) \u0627\u0633\u062a. \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0647\u0631 \u06a9\u062f\u0627\u0645 \u0627\u0632 \u0627\u06cc\u0646 \u0627\u062c\u0632\u0627 \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645.<\/p>\n<h2 id=\"heading2\"><\/h2>\n<h2 id=\"heading3\"><strong>\u0622\u0645\u06cc\u062e\u062a\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc 4<\/strong><strong>p<\/strong><strong>\u00a0\u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u0631\u0634\u062f \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f<\/strong><\/h2>\n<p>\u0645\u06cc\u200c\u062f\u0627\u0646\u06cc\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u062e\u0634\u06cc \u0627\u0632 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0634\u0631\u06a9\u062a \u0627\u0633\u062a \u06a9\u0647 \u0627\u0632 \u0637\u0631\u0627\u062d\u06cc \u0645\u062d\u0635\u0648\u0644 \u062a\u0627 \u0641\u0631\u0648\u0634 \u0627\u062f\u0627\u0645\u0647 \u062f\u0627\u0631\u062f \u0648 \u0647\u062f\u0641 \u0646\u0647\u0627\u06cc\u06cc \u0622\u0646<a href=\"https:\/\/college.tapsell.ir\/summer-campaign\/\" data-mil=\"9281\">\u00a0\u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634\u00a0<\/a>\u0648 \u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u0634\u0631\u06a9\u062a \u0627\u0633\u062a. \u0622\u0645\u06cc\u062e\u062a\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u062f\u0631 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u0627\u0635\u0648\u0644\u06cc \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0641\u0631\u0648\u0634 \u0648 \u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u06a9\u0645\u06a9 \u0628\u0632\u0631\u06af\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u00a0 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u0637\u0645\u0626\u0646 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u062a\u0645\u0627\u0645 \u062c\u0648\u0627\u0646\u0628 \u06a9\u0627\u0631 \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0647\u200c\u0627\u06cc\u062f \u0648 \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0627\u0645\u0644 \u0648 \u062c\u0627\u0645\u0639 \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0637\u0631\u0627\u062d\u06cc \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f.<\/p>\n<h2 id=\"heading4\"><strong>\u0627\u0648\u0644\u06cc\u0646 P = \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 Product<\/strong><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9291 lazyloaded loaded\" src=\"https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/IMG_4695.jpg\" sizes=\"(max-width: 2000px) 100vw, 2000px\" srcset=\"https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/IMG_4695.jpg 2000w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/IMG_4695-300x150.jpg 300w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/IMG_4695-768x384.jpg 768w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/IMG_4695-1024x512.jpg 1024w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/IMG_4695-30x15.jpg 30w\" alt=\"\u0622\u0645\u06cc\u062e\u062a\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc 4P\" width=\"2000\" height=\"1000\" data-srcset=\"https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/IMG_4695.jpg 2000w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/IMG_4695-300x150.jpg 300w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/IMG_4695-768x384.jpg 768w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/IMG_4695-1024x512.jpg 1024w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/IMG_4695-30x15.jpg 30w\" data-src=\"https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/IMG_4695.jpg\" data-sizes=\"(max-width: 2000px) 100vw, 2000px\" data-was-processed=\"true\" \/><\/p>\n<pre>\u0645\u062d\u0635\u0648\u0644 \u0627\u0648\u0644\u06cc\u0646 \u0648 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u062c\u0632\u0621 \u0622\u0645\u06cc\u062e\u062a\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a. \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0647\u0631 \u0686\u06cc\u0632\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u067e\u0627\u0633\u062e\u06af\u0648\u06cc\u06cc \u0628\u0647 \u0646\u06cc\u0627\u0632\u06cc \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0645\u062d\u0635\u0648\u0644 \u0646\u0627\u0645\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0645\u062d\u0635\u0648\u0644 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f\u060c \u0634\u0627\u0645\u0644 \u0627\u0634\u06cc\u0627 \u0641\u06cc\u0632\u06cc\u06a9\u06cc\u060c \u062e\u062f\u0645\u0627\u062a\u060c \u0631\u0648\u06cc\u062f\u0627\u062f\u0647\u0627 \u0648 \u062d\u062a\u06cc \u0627\u06cc\u062f\u0647 \u0628\u0627\u0634\u062f. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0645\u062d\u0635\u0648\u0644 \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0645\u0634\u0627\u0648\u0631\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0647\u0645\u0627\u0646 \u0627\u06cc\u062f\u0647 \u06cc\u0627 \u0645\u0634\u0627\u0648\u0631\u0647\u200c\u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0645\u062d\u0635\u0648\u0644 \u06cc\u06a9 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc\u060c \u06a9\u0627\u0644\u0627 \u0648 \u0627\u0645\u06a9\u0627\u0646 \u062a\u0647\u06cc\u0647 \u0622\u0633\u0627\u0646\u200c\u062a\u0631 \u0622\u0646 \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a.\r\n\r\n<\/pre>\n<p>&nbsp;<\/p>\n<h3 id=\"heading5\"><strong>\u062a\u0642\u0633\u06cc\u0645\u200c\u0628\u0646\u062f\u06cc \u0645\u062d\u0635\u0648\u0644<\/strong><\/h3>\n<p>\u0628\u0647\u200c\u0637\u0648\u0631\u06a9\u0644\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0628\u0647 \u062f\u0648 \u062f\u0633\u062a\u0647\u060c \u062a\u0642\u0633\u06cc\u0645\u200c\u0628\u0646\u062f\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f:<\/p>\n<p><strong>1-\u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0645\u0635\u0631\u0641\u06cc<\/strong><\/p>\n<p>\u0645\u062d\u0635\u0648\u0644\u0627\u062a\u06cc \u06a9\u0647 \u0628\u0647 \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u0647 \u0646\u0647\u0627\u06cc\u06cc \u0641\u0631\u0648\u062e\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u0641\u0631\u062f \u062e\u0631\u06cc\u062f\u0627\u0631 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0634\u062e\u0635\u06cc \u0622\u0646 \u0631\u0627 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0628\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u06cc\u0646 \u062f\u0633\u062a\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0631\u0627 \u062a\u0648\u0644\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f B2C \u06cc\u0627 business to customer \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p><strong>2-\u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0635\u0646\u0639\u062a\u06cc<\/strong><\/p>\n<p>\u0645\u062d\u0635\u0648\u0644\u0627\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f \u0648 \u06cc\u0627 \u0628\u0647 \u0648\u0627\u0633\u0637\u0647\u200c\u0647\u0627 \u0641\u0631\u0648\u062e\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 \u062f\u0633\u062a\u0647 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0637\u06cc \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0628\u0647 \u0645\u062d\u0635\u0648\u0644 \u0645\u0635\u0631\u0641\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0641\u0639\u0627\u0644 \u062f\u0631 \u0627\u06cc\u0646 \u062d\u0648\u0632\u0647 B2B \u06cc\u0627 usiness to business \u0647\u0633\u062a\u0646\u062f.<\/p>\n<h3 id=\"heading6\"><strong>\u062f\u0633\u062a\u0647 \u0628\u0646\u062f\u06cc \u062f\u06cc\u06af\u0631 \u0645\u062d\u0635\u0648\u0644\u0627\u062a<\/strong><\/h3>\n<p>\u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0645\u0635\u0631\u0641\u06cc \u062e\u0648\u062f \u0628\u0647 \u0686\u0647\u0627\u0631 \u062f\u0633\u062a\u0647 \u062d\u0627\u0626\u0632 \u0627\u0647\u0645\u06cc\u062a \u062a\u0642\u0633\u06cc\u0645 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u062a\u0648\u062c\u0647 \u0628\u0647 \u0627\u06cc\u0646 \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u062f\u0631\u00a0<strong>\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u0635\u0648\u0644<\/strong>\u00a0\u0634\u0645\u0627 \u0627\u0647\u0645\u06cc\u062a \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0627\u0631\u062f \u06a9\u0647 \u0628\u062f\u0627\u0646\u06cc\u062f \u0645\u062d\u0635\u0648\u0644 \u062e\u0648\u062f \u0631\u0627 \u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0639\u0631\u0636\u0647 \u06a9\u0646\u06cc\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0642\u0633\u0645\u062a \u062f\u0631\u0628\u0627\u0631\u0647\u00a0<strong>\u062c\u0632 \u0633\u0648\u0645 \u0622\u0645\u06cc\u062e\u062a\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/strong>\u00a0\u06a9\u0647 \u0645\u06a9\u0627\u0646 \u0639\u0631\u0636\u0647 \u0648 \u062a\u0648\u0632\u06cc\u0639 \u0645\u062d\u0635\u0648\u0644 \u0627\u0633\u062a\u060c \u0647\u0645 \u0627\u0634\u0627\u0631\u0647\u200c\u0627\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645.<\/p>\n<p><strong>1-\u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0631\u0627\u062d\u062a\u06cc (<\/strong><strong>convenience product<\/strong><strong>)<\/strong><\/p>\n<p>\u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0631\u0627\u062d\u062a\u06cc \u0639\u0645\u0648\u0645\u0627\u064b \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u06a9\u0645\u200c\u0642\u06cc\u0645\u062a \u0647\u0633\u062a\u0646\u062f \u0648 \u0632\u0645\u0627\u0646 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\u062e\u0627\u0635<\/strong><\/p>\n<p>\u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648\u06cc\u0698\u0647 \u0648 \u062e\u0627\u0635\u060c \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0627\u0635\u06cc \u062f\u0627\u0631\u0646\u062f \u0648 \u0627\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0631\u0627\u06cc \u0627\u0646\u062a\u062e\u0627\u0628 \u0648 \u062e\u0631\u06cc\u062f \u0622\u0646\u200c\u0647\u0627 \u062d\u0627\u0636\u0631 \u0628\u0647 \u067e\u06cc\u0645\u0648\u062f\u0646 \u0645\u0633\u0627\u0641\u062a \u0637\u0648\u0644\u0627\u0646\u06cc \u0647\u0633\u062a\u0646\u062f. \u0627\u06cc\u0646 \u062f\u0633\u062a\u0647 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0645\u0646\u062d\u0635\u0631\u0628\u0647\u200c\u0641\u0631\u062f \u0648 \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b 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\u0646\u0645\u0627\u06cc\u0646\u062f\u06af\u06cc \u0627\u0646\u062d\u0635\u0627\u0631\u06cc \u0636\u0645\u0646 \u062d\u0641\u0638 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0631\u0646\u062f \u062e\u0648\u062f \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u062a\u0627\u0646 \u0631\u0627 \u0628\u0647 \u0641\u0631\u0648\u0634 \u0628\u0631\u0633\u0627\u0646\u06cc\u062f.<\/p>\n<p><strong>4-\u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0646\u0627\u062e\u0648\u0627\u0633\u062a\u0647<\/strong><\/p>\n<p>\u0627\u06cc\u0646 \u062f\u0633\u062a\u0647 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u060c \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0627\u0645\u06a9\u0627\u0646 \u0641\u0631\u0648\u0634 \u0622\u0646\u200c\u0647\u0627 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0639\u0627\u062f\u06cc \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u062f \u0648 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u062a\u0644\u0627\u0634 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u0646\u200c\u0647\u0627 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0634\u0627\u0645\u0644 \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0639\u0627\u062f\u06cc \u0628\u0647 \u062e\u0631\u06cc\u062f \u0622\u0646\u200c\u0647\u0627 \u0641\u06a9\u0631 \u0646\u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0645\u0627\u0646\u0646\u062f \u0628\u06cc\u0645\u0647 \u0639\u0645\u0631 \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0646\u0648\u0622\u0648\u0631\u0627\u0646\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0628\u0647\u200c\u062a\u0627\u0632\u06af\u06cc \u0648\u0627\u0631\u062f \u0628\u0627\u0632\u0627\u0631 \u0634\u062f\u0647\u200c\u0627\u0646\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0646\u06cc\u0627\u0632 \u0628\u0647\u00a0<a href=\"https:\/\/college.tapsell.ir\/%d9%87%d8%b4%d8%aa-%d9%86%da%a9%d8%aa%d9%87-%d8%b1%d9%88%d9%86%d9%85%d8%a7%db%8c%db%8c-%d9%85%d8%ad%d8%b5%d9%88%d9%84-%d8%ac%d8%af%db%8c%d8%af\/\" data-mil=\"9281\">\u0645\u0639\u0631\u0641\u06cc \u0645\u062d\u0635\u0648\u0644<\/a>\u00a0\u0648 \u0641\u0639\u0627\u0644\u06cc\u062a \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0628\u0631\u0627\u06cc \u0645\u062a\u0642\u0627\u0639\u062f \u06a9\u0631\u062f\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0647 \u062e\u0631\u06cc\u062f \u062f\u0627\u0631\u0646\u062f. \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0646 \u0627\u06cc\u0646 \u0645\u062d\u0635\u0648\u0644 \u062f\u0631 \u0641\u0631\u0648\u0634\u06af\u0627\u0647\u200c\u0647\u0627 \u0628\u062f\u0648\u0646 \u062d\u0636\u0648\u0631 \u06a9\u0633\u06cc \u06a9\u0647 \u062f\u0631\u0628\u0627\u0631\u0647 \u0636\u0631\u0648\u0631\u062a \u0645\u062d\u0635\u0648\u0644 \u062a\u0648\u0636\u06cc\u062d \u062f\u0647\u062f\u060c \u0628\u0632\u0631\u06af\u062a\u0631\u06cc\u0646 \u0627\u0634\u062a\u0628\u0627\u0647 \u0627\u0633\u062a.<\/p>\n<h2 id=\"heading7\"><strong>\u062f\u0648\u0645\u06cc\u0646 P = \u0642\u06cc\u0645\u062a\u200c\u06af\u0630\u0627\u0631\u06cc \u06cc\u0627 Price<\/strong><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9295 lazyloaded loaded\" src=\"https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/price-in-marketing-model.jpg\" sizes=\"(max-width: 2000px) 100vw, 2000px\" srcset=\"https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/price-in-marketing-model.jpg 2000w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/price-in-marketing-model-300x150.jpg 300w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/price-in-marketing-model-768x384.jpg 768w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/price-in-marketing-model-1024x512.jpg 1024w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/price-in-marketing-model-30x15.jpg 30w\" alt=\"\u062a\u0639\u06cc\u06cc\u0646 \u0642\u06cc\u0645\u062a \u062f\u0631 \u0645\u062f\u0644 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc 4P\" width=\"2000\" height=\"1000\" data-srcset=\"https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/price-in-marketing-model.jpg 2000w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/price-in-marketing-model-300x150.jpg 300w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/price-in-marketing-model-768x384.jpg 768w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/price-in-marketing-model-1024x512.jpg 1024w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/price-in-marketing-model-30x15.jpg 30w\" data-src=\"https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/price-in-marketing-model.jpg\" data-sizes=\"(max-width: 2000px) 100vw, 2000px\" data-was-processed=\"true\" \/><\/p>\n<p>\u0642\u06cc\u0645\u062a\u060c \u062f\u0648\u0645\u06cc\u0646 \u062c\u0632\u0621 \u0622\u0645\u06cc\u062e\u062a\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a. \u0642\u06cc\u0645\u062a \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0646\u0639\u0637\u0641\u200c\u062a\u0631\u06cc\u0646 \u0627\u062c\u0632\u0627\u06cc \u0622\u0645\u06cc\u062e\u062a\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a. \u0632\u06cc\u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u062f\u0631 \u0632\u0645\u0627\u0646 \u0628\u0633\u06cc\u0627\u0631 \u06a9\u0648\u062a\u0627\u0647 \u0622\u0646 \u0631\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0627\u062f. \u0628\u0647\u200c\u0637\u0648\u0631\u06a9\u0644\u06cc \u062f\u0648 \u0633\u06cc\u0627\u0633\u062a \u0642\u06cc\u0645\u062a\u200c\u06af\u0630\u0627\u0631\u06cc \u062f\u0631 \u062f\u0646\u06cc\u0627 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f:<\/p>\n<ul>\n<li>\n<h3 id=\"heading8\"><strong>\u0633\u06cc\u0627\u0633\u062a \u0642\u06cc\u0645\u062a \u062b\u0627\u0628\u062a<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>\u062f\u0631 \u0633\u06cc\u0627\u0633\u062a \u0642\u06cc\u0645\u062a \u062b\u0627\u0628\u062a\u060c \u0642\u06cc\u0645\u062a\u06cc \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u062f\u0648\u0631\u0647 \u0632\u0645\u0627\u0646\u06cc \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u062f\u0631 \u0622\u0646 \u062f\u0648\u0631\u0647 \u0632\u0645\u0627\u0646\u06cc \u062a\u063a\u06cc\u06cc\u0631 \u0646\u0645\u06cc\u200c\u06a9\u0646\u062f. \u0628\u0627 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0646 \u0646\u0648\u0639 \u0645\u062d\u0635\u0648\u0644 \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0648\u0636\u0639\u06cc\u062a \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0628\u0627\u0632\u0627\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u06cc\u0646 \u0646\u0648\u0639 \u0642\u06cc\u0645\u062a\u200c\u06af\u0630\u0627\u0631\u06cc \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f. \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0633\u0631\u06cc\u0639 \u062f\u0646\u06cc\u0627\u06cc \u0627\u0645\u0631\u0648\u0632 \u0627\u06cc\u0646 \u0646\u0648\u0639 \u0642\u06cc\u0645\u062a\u200c\u06af\u0630\u0627\u0631\u06cc \u06a9\u0645\u062a\u0631 \u062f\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0628\u0647 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u0631\u0648\u062f.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3 id=\"heading9\"><strong>\u0633\u06cc\u0627\u0633\u062a \u0642\u06cc\u0645\u062a \u0645\u062a\u063a\u06cc\u0631<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>\u062f\u0631 \u0633\u06cc\u0627\u0633\u062a \u0642\u06cc\u0645\u062a\u200c\u06af\u0630\u0627\u0631\u06cc \u0645\u062a\u063a\u06cc\u0631\u060c \u0642\u06cc\u0645\u062a\u200c\u0647\u0627 \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u062a\u063a\u06cc\u06cc\u0631 \u0634\u0631\u0627\u06cc\u0637 \u0628\u0627\u0632\u0627\u0631 \u0648 \u0628\u0631\u0627\u06cc \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0628\u0627\u0632\u0627\u0631\u060c \u062a\u063a\u06cc\u06cc\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0633\u06cc\u0627\u0633\u062a \u0642\u06cc\u0645\u062a\u200c\u06af\u0630\u0627\u0631\u06cc \u0645\u062e\u0635\u0648\u0635\u0627\u064b \u062f\u0631 \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u06cc \u06a9\u0647 \u0627\u0632 \u062c\u0646\u0633 \u062e\u062f\u0645\u0627\u062a \u0647\u0633\u062a\u0646\u062f\u060c \u0628\u06cc\u0634\u062a\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u062f\u0631 \u062c\u0647\u0627\u0646 \u0628\u0627 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0645\u062a\u0646\u0627\u0633\u0628 \u0628\u0627 \u0634\u0631\u0627\u06cc\u0637 \u0645\u062e\u062a\u0644\u0641 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0648 \u0645\u0646\u0627\u0633\u0628\u062a\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u060c \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0642\u06cc\u0645\u062a\u200c\u06af\u0630\u0627\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<p>\u062f\u0631\u0648\u0627\u0642\u0639 \u0642\u06cc\u0645\u062a\u200c\u06af\u0630\u0627\u0631\u06cc \u067e\u0648\u06cc\u0627 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0634\u06cc\u0648\u0647 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\u06a9\u0631\u062f\u0646 \u0634\u0645\u0627 \u0627\u0632 \u0628\u0627\u0632\u0627\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0646\u062f.<\/p>\n<p>\u0627\u06af\u0631 \u0645\u062d\u0635\u0648\u0644\u06cc \u0646\u0648\u0622\u0648\u0631\u0627\u0646\u0647 \u0648 \u062a\u0627\u0632\u0647 \u0628\u0647 \u0628\u0627\u0632\u0627\u0631 \u0639\u0631\u0636\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u0648 \u0631\u0642\u06cc\u0628\u06cc \u0628\u0631\u0627\u06cc \u0622\u0646 \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u062f\u060c \u062e\u0648\u0628 \u0627\u0633\u062a \u06a9\u0647 \u0642\u06cc\u0645\u062a \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u0632\u06cc\u0627\u062f \u0628\u0627\u0644\u0627 \u0646\u0628\u0631\u06cc\u062f \u062a\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627\u0644\u0642\u0648\u0647 \u0634\u0645\u0627 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u0627\u0645\u062a\u062d\u0627\u0646 \u06a9\u0646\u0646\u062f. \u0627\u0645\u0627 \u0628\u0627\u0632 \u0647\u0645 \u0642\u06cc\u0645\u062a \u062e\u06cc\u0644\u06cc \u067e\u0627\u06cc\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u062f\u0631 \u0645\u0648\u0631\u062f \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u0635\u0648\u0644 \u0628\u0647 \u062a\u0631\u062f\u06cc\u062f \u0645\u06cc\u200c\u0627\u0646\u062f\u0627\u0632\u062f.<\/p>\n<div class=\"cta-college\">\n<div class=\"cta-txt\"><\/div>\n<\/div>\n<p><strong>2-\u0628\u06cc\u200c\u062a\u0648\u062c\u0647\u06cc \u0628\u0647 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0628\u0627\u0632\u0627\u0631 \u0648 \u062b\u0627\u0628\u062a \u0646\u06af\u0647\u200c\u062f\u0627\u0634\u062a\u0646 \u0642\u06cc\u0645\u062a\u200c\u0647\u0627<\/strong><\/p>\n<p>\u0639\u0648\u0627\u0645\u0644\u06cc \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0627\u06af\u0631 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0622\u0646\u200c\u0647\u0627 \u0642\u06cc\u0645\u062a \u0631\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u0646\u062f\u0647\u06cc\u062f\u060c\u00a0<strong>\u0633\u0647\u0645 \u0628\u0627\u0632\u0627\u0631 (market share)<\/strong>\u00a0\u0631\u0627 \u0627\u0632 \u062f\u0633\u062a \u0645\u06cc\u200c\u062f\u0647\u06cc\u062f. \u0646\u062d\u0648\u0647 \u062a\u0648\u0632\u06cc\u0639\u060c \u0645\u06cc\u0632\u0627\u0646 \u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u0628\u0648\u062f\u0646 \u0648 \u0642\u06cc\u0645\u062a \u0645\u062d\u0635\u0648\u0644 \u0631\u0642\u06cc\u0628\u060c \u062a\u0639\u062f\u0627\u062f \u06a9\u0627\u0644\u0627\u0647\u0627\u06cc \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u0648 \u0645\u06cc\u0632\u0627\u0646 \u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u0628\u0648\u062f\u0646 \u0648 \u0647\u0645\u200c\u0686\u0646\u06cc\u0646 \u0642\u06cc\u0645\u062a \u0622\u0646\u200c\u0647\u0627 \u0639\u0648\u0627\u0645\u0644\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u062a\u0648\u062c\u0647 \u0628\u0633\u06cc\u0627\u0631\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u0648 \u062d\u062a\u06cc \u0647\u0631\u0631\u0648\u0632 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f. \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0646\u0627\u06af\u0647\u0627\u0646\u06cc \u062f\u0631 \u062a\u0642\u0627\u0636\u0627 \u0646\u06cc\u0632 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a. \u0628\u0627 \u06af\u0630\u0634\u062a \u0632\u0645\u0627\u0646 \u0648 \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0646 \u062f\u06cc\u062f \u0645\u0646\u0627\u0633\u0628\u06cc \u0646\u0633\u0628\u062a \u0628\u0647 \u0628\u0627\u0632\u0627\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u06cc\u0646 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0628\u0627\u0632\u0627\u0631 \u0631\u0627 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u06a9\u0646\u06cc\u062f \u0648 \u0628\u0631\u0627\u06cc \u0622\u0646 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f.<\/p>\n<p>\u0646\u06a9\u062a\u0647 \u062f\u06cc\u06af\u0631 \u0627\u06cc\u0646\u06a9\u0647 \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0645\u062d\u0635\u0648\u0644 \u0628\u0647 \u0645\u062e\u0627\u0637\u0628 \u0634\u0645\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0642\u06cc\u0645\u062a \u0645\u06cc\u200c\u062f\u0647\u062f. \u0627\u06af\u0631 \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0634\u0645\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0632\u06cc\u0628\u0627\u06cc\u06cc \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c \u0645\u0634\u062a\u0631\u06cc \u062d\u0627\u0636\u0631 \u0627\u0633\u062a \u0645\u0628\u0644\u063a \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0622\u0646 \u0628\u067e\u0631\u062f\u0627\u0632\u062f. \u0627\u0645\u0627 \u0627\u06af\u0631 \u0628\u0647 \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0628\u06cc\u200c\u062a\u0648\u062c\u0647 \u0628\u0627\u0634\u06cc\u062f \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u0634\u062a\u0631\u06cc \u06cc\u06a9 \u0642\u06cc\u0645\u062a \u0645\u0646\u0637\u0642\u06cc \u0648 \u0645\u0646\u0627\u0633\u0628 \u0631\u0627 \u0632\u06cc\u0627\u062f \u0628\u062f\u0627\u0646\u062f.<\/p>\n<p><strong>3-\u0642\u06cc\u0645\u062a\u200c\u06af\u0630\u0627\u0631\u06cc \u06a9\u0644\u06cc \u0628\u062f\u0648\u0646 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0628\u062e\u0634\u200c\u0628\u0646\u062f\u06cc \u0628\u0627\u0632\u0627\u0631<\/strong><\/p>\n<p>\u062f\u0631 \u0642\u06cc\u0645\u062a\u200c\u06af\u0630\u0627\u0631\u06cc \u0628\u0647 \u0628\u062e\u0634\u200c\u0628\u0646\u062f\u06cc \u0628\u0627\u0632\u0627\u0631 \u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f. \u0647\u0645\u0627\u0646\u200c\u0637\u0648\u0631 \u06a9\u0647 \u062f\u0631 \u0627\u0628\u062a\u062f\u0627\u06cc \u06a9\u0627\u0631 \u0628\u0627\u0632\u0627\u0631 \u0631\u0627 \u0628\u0647 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u062a\u0642\u0633\u06cc\u0645 \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f \u0648 \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u062f\u0648 \u06cc\u0627 \u0633\u0647 \u06af\u0631\u0648\u0647 \u06cc\u0627 \u0633\u06af\u0645\u0646\u062a \u0631\u0627 \u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062e\u0648\u062f \u0645\u0646\u0627\u0633\u0628 \u062f\u0627\u0646\u0633\u062a\u0647\u200c\u0627\u06cc\u062f\u061b \u062d\u0627\u0644 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0633\u0626\u0644\u0647 \u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u06af\u0631\u0648\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0634\u0645\u0627 \u0645\u062a\u0646\u0627\u0633\u0628 \u0628\u0627 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0622\u0646\u200c\u0647\u0627 \u0645\u0628\u0627\u0644\u063a \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 \u062d\u0627\u0636\u0631\u0646\u062f \u0628\u067e\u0631\u062f\u0627\u0632\u0646\u062f. \u062f\u0631 \u0642\u06cc\u0645\u062a\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u060c \u0628\u0627\u06cc\u062f \u062a\u0641\u0627\u0648\u062a\u200c\u0647\u0627\u06cc\u06cc \u0646\u06cc\u0632 \u062f\u0631 \u0646\u0648\u0639 \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0648 \u062d\u062c\u0645 \u0645\u062d\u0635\u0648\u0644 (\u0645\u062b\u0644\u0627 \u0648\u0632\u0646 \u062f\u0631 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062e\u0648\u0631\u0627\u06a9\u06cc) \u0648 \u062f\u0631 \u0635\u0648\u0631\u062a \u0627\u0645\u06a9\u0627\u0646 \u062f\u0631 \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u0635\u0648\u0644 \u0642\u0627\u0626\u0644 \u0634\u0648\u06cc\u062f.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"heading11\"><strong>\u0633\u0648\u0645\u06cc\u0646 P = \u067e\u06cc\u0634\u0628\u0631\u062f \u0641\u0631\u0648\u0634 \u06cc\u0627\u00a0<\/strong><strong>\u062a\u0631\u0648\u06cc\u062c \u0641\u0631\u0648\u0634\u00a0<\/strong><strong>\u06cc\u0627 Promotion<\/strong><\/h2>\n<p><strong><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9298 loaded lazyloaded\" src=\"https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/promotion-in-marketing-model.jpg\" sizes=\"(max-width: 2000px) 100vw, 2000px\" srcset=\"https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/promotion-in-marketing-model.jpg 2000w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/promotion-in-marketing-model-300x150.jpg 300w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/promotion-in-marketing-model-768x384.jpg 768w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/promotion-in-marketing-model-1024x512.jpg 1024w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/promotion-in-marketing-model-30x15.jpg 30w\" alt=\"\u062a\u0631\u0648\u06cc\u062c \u0641\u0631\u0648\u0634\" width=\"2000\" height=\"1000\" data-srcset=\"https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/promotion-in-marketing-model.jpg 2000w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/promotion-in-marketing-model-300x150.jpg 300w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/promotion-in-marketing-model-768x384.jpg 768w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/promotion-in-marketing-model-1024x512.jpg 1024w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/promotion-in-marketing-model-30x15.jpg 30w\" data-src=\"https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/promotion-in-marketing-model.jpg\" data-sizes=\"(max-width: 2000px) 100vw, 2000px\" data-was-processed=\"true\" \/>\u00a0<\/strong><\/p>\n<p>\u0628\u0639\u062f\u0627\u0632\u0627\u06cc\u0646\u06a9\u0647 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc\u200c\u0647\u0627\u06cc \u0644\u0627\u0632\u0645 \u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 \u0648 \u0642\u06cc\u0645\u062a \u0622\u0646 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u06cc\u062f \u0648 \u0645\u062d\u0635\u0648\u0644 \u0622\u0645\u0627\u062f\u0647 \u0627\u0631\u0627\u0626\u0647 \u0628\u0647 \u0628\u0627\u0632\u0627\u0631 \u0634\u062f\u060c \u0632\u0645\u0627\u0646 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0645\u0639\u0631\u0641\u06cc \u0645\u062d\u0635\u0648\u0644 \u0627\u0633\u062a. \u067e\u06cc\u0634\u0628\u0631\u062f \u0641\u0631\u0648\u0634 \u06cc\u0627 \u062a\u0631\u0648\u06cc\u062c \u0641\u0631\u0648\u0634 \u0634\u0627\u0645\u0644 \u0647\u0645\u0647 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0631\u0627\u06cc \u0645\u0639\u0631\u0641\u06cc \u0645\u062d\u0635\u0648\u0644 \u0648 \u0628\u06cc\u0627\u0646 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627 \u0648 \u0642\u0627\u0628\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0622\u0646 \u0627\u0633\u062a. \u062f\u0631\u0648\u0627\u0642\u0639 \u067e\u06cc\u0634\u0628\u0631\u062f \u0641\u0631\u0648\u0634 \u0647\u0645\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0648 \u0645\u0634\u0648\u0642\u200c\u0647\u0627\u06cc \u06a9\u0648\u062a\u0627\u0647\u200c\u0645\u062f\u062a \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u0627\u0633\u062a. \u0628\u0647\u200c\u0637\u0648\u0631 \u0645\u062b\u0627\u0644 \u0627\u0631\u0627\u0626\u0647 \u0646\u0645\u0648\u0646\u0647 \u0631\u0627\u06cc\u06af\u0627\u0646 \u0645\u062d\u0635\u0648\u0644\u060c \u062d\u0631\u0627\u062c\u060c \u0628\u0631\u06af\u0632\u0627\u0631\u06cc \u0645\u0633\u0627\u0628\u0642\u0647 \u0648 \u0627\u0639\u0637\u0627\u06cc \u062c\u0627\u06cc\u0632\u0647\u060c \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u0631\u0648\u06cc\u062c \u0647\u0633\u062a\u0646\u062f.<\/p>\n<p>\u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u0634\u06cc\u0648\u0647 \u0628\u0627\u06cc\u062f \u062f\u0631 \u06a9\u0648\u062a\u0627\u0647\u200c\u0645\u062f\u062a \u0628\u0631\u0627\u06cc \u062c\u0628\u0631\u0627\u0646 \u06a9\u0627\u0647\u0634 \u0641\u0631\u0648\u0634 \u0628\u0647\u0631\u0647 \u06af\u0631\u0641\u062a \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0628\u06cc\u0634\u200c\u0627\u0632\u062d\u062f \u0627\u0632 \u0622\u0646 \u0628\u0647 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0622\u0633\u06cc\u0628 \u062e\u0648\u0627\u0647\u062f \u0632\u062f.<\/p>\n<h3 id=\"heading12\"><strong>5 \u0631\u0648\u0634 \u062f\u0631 \u062a\u0631\u0648\u06cc\u062c \u0641\u0631\u0648\u0634<\/strong><\/h3>\n<p>\u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u0628\u0631\u0627\u06cc \u062a\u0631\u0648\u06cc\u062c \u0641\u0631\u0648\u0634 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f. \u0628\u0647\u200c\u0637\u0648\u0631\u06a9\u0644\u06cc \u0627\u06cc\u0646 \u0631\u0648\u0634\u200c\u0647\u0627 \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0647 5 \u06af\u0631\u0648\u0647 \u062a\u0642\u0633\u06cc\u0645 \u06a9\u0631\u062f. \u0645\u062a\u0646\u0627\u0633\u0628 \u0628\u0627<strong>\u00a0\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0641\u0631\u0648\u0634<\/strong>\u00a0\u0648 \u0645\u06cc\u0632\u0627\u0646 \u0628\u0648\u062f\u062c\u0647\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u06cc\u06a9 \u06cc\u0627 \u0686\u0646\u062f \u06af\u0631\u0648\u0647 \u0627\u0632 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0632\u06cc\u0631 \u0628\u0631\u0627\u06cc \u0645\u0639\u0631\u0641\u06cc \u0645\u062d\u0635\u0648\u0644 \u0648 \u062a\u0631\u0648\u06cc\u062c \u0641\u0631\u0648\u0634 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<ul>\n<li><strong>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a<\/strong><\/li>\n<li><strong>\u0631\u0648\u0627\u0628\u0637 \u0639\u0645\u0648\u0645\u06cc \u0648 \u062d\u0645\u0627\u06cc\u062a \u0645\u0627\u0644\u06cc \u062f\u0631 \u0645\u0633\u0627\u0628\u0642\u0627\u062a \u0648 \u062c\u0634\u0646\u0648\u0627\u0631\u0647\u200c\u0647\u0627<\/strong><\/li>\n<li><strong>\u0641\u0631\u0648\u0634 \u0634\u062e\u0635\u06cc \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0633\u062a\u0642\u06cc\u0645<\/strong><\/li>\n<li><strong>\u062a\u062e\u0641\u06cc\u0641 \u062f\u0631 \u0641\u0631\u0648\u0634<\/strong><\/li>\n<\/ul>\n<div>\n<div><span class=\"ctaText\">\u062f\u0631 \u06a9\u0627\u0644\u062c \u062a\u067e\u0633\u0644 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f!<\/span>\u00a0\u00a0<span class=\"postTitle\">8 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0631\u062a\u0631 \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2 id=\"heading13\"><strong>\u0686\u0647\u0627\u0631\u0645\u06cc\u0646 P = \u0645\u06a9\u0627\u0646 \u0639\u0631\u0636\u0647\u060c \u062a\u0648\u0632\u06cc\u0639 \u06cc\u0627\u00a0<\/strong><strong>Place<\/strong><\/h2>\n<p>\u0639\u0631\u0636\u0647 \u0645\u062d\u0635\u0648\u0644 \u0634\u0627\u0645\u0644 \u0633\u0647 \u0642\u0633\u0645\u062a \u062a\u0648\u0632\u06cc\u0639\u060c \u0639\u0645\u062f\u0647\u200c\u0641\u0631\u0648\u0634\u06cc \u0648 \u062e\u0631\u062f\u0647\u200c\u0641\u0631\u0648\u0634\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u0646\u062a\u062e\u0627\u0628 \u0645\u06a9\u0627\u0646 \u0645\u0646\u0627\u0633\u0628 \u062a\u0648\u0632\u06cc\u0639\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u0623\u062b\u06cc\u0631\u0627\u062a \u0642\u0627\u0628\u0644\u200c\u062a\u0648\u062c\u0647\u06cc \u062f\u0631 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0633\u0647\u0645 \u0628\u0627\u0632\u0627\u0631 \u0648 \u0641\u0631\u0648\u0634 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f. \u062f\u0631\u0648\u0627\u0642\u0639 \u0627\u0646\u062a\u062e\u0627\u0628 \u0645\u06a9\u0627\u0646 \u0645\u0646\u0627\u0633\u0628<strong>\u00a0\u0627\u0646\u062a\u062e\u0627\u0628 \u0635\u062d\u06cc\u062d \u0645\u0634\u062a\u0631\u06cc \u0647\u062f\u0641<\/strong>\u00a0\u0627\u0633\u062a. \u06cc\u0639\u0646\u06cc \u062f\u0642\u06cc\u0642\u0627\u064b \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u0647 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0646\u06cc\u0627\u0632 \u0686\u0647 \u06af\u0631\u0648\u0647\u06cc \u0627\u0632 \u062c\u0627\u0645\u0639\u0647 \u0631\u0627 \u0628\u0631\u0637\u0631\u0641 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0622\u0646 \u06af\u0631\u0648\u0647 \u062e\u0631\u06cc\u062f \u062e\u0648\u062f \u0631\u0627 \u0627\u0632 \u0686\u0647 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc\u06cc \u0648 \u062f\u0631 \u0686\u0647 \u0645\u06a9\u0627\u0646\u200c\u0647\u0627\u06cc\u06cc \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/p>\n<div class=\"cta-college\">\n<div class=\"cta-txt\">\n<h3 class=\"notoc\"><\/h3>\n<\/div>\n<\/div>\n<h2 id=\"heading14\"><strong>\u0645\u062f\u0644\u00a0<\/strong><strong>4c<\/strong><strong>\u060c \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u0627\u0645\u0631\u0648\u0632\u06cc \u0628\u0631\u0627\u06cc\u00a0<\/strong><strong>4<\/strong><strong>p<\/strong><\/h2>\n<p>4c \u06cc\u06a9\u06cc \u0627\u0632\u00a0<strong>\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0622\u0645\u06cc\u062e\u062a\u0647\u00a0<a href=\"https:\/\/college.tapsell.ir\/strategies-for-online-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-mil=\"9281\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc<\/a><\/strong>\u00a0\u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0627\u0645\u0631\u0648\u0632\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u0645\u062f\u0644 4p \u0645\u0639\u0631\u0641\u06cc \u0634\u062f\u0647 \u0627\u0633\u062a. 4c \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f:<\/p>\n<p><strong>\u0627\u0631\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc \u06cc\u0627 \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u0647 (customer\/consumer value)\u060c \u0647\u0632\u06cc\u0646\u0647 cost\u060c \u0631\u0627\u062d\u062a\u06cc \u0648 \u0622\u0633\u0648\u062f\u06af\u06cc \u0645\u0634\u062a\u0631\u06cc convenience\u060c \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a communication<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-10070 size-full loaded lazyloaded\" src=\"https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4c-marketing-model..jpg\" sizes=\"(max-width: 2000px) 100vw, 2000px\" srcset=\"https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4c-marketing-model..jpg 2000w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4c-marketing-model.-300x150.jpg 300w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4c-marketing-model.-768x384.jpg 768w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4c-marketing-model.-1024x512.jpg 1024w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4c-marketing-model.-30x15.jpg 30w\" alt=\"\" width=\"2000\" height=\"1000\" data-srcset=\"https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4c-marketing-model..jpg 2000w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4c-marketing-model.-300x150.jpg 300w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4c-marketing-model.-768x384.jpg 768w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4c-marketing-model.-1024x512.jpg 1024w, https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4c-marketing-model.-30x15.jpg 30w\" data-src=\"https:\/\/college.tapsell.ir\/wp-content\/uploads\/2018\/10\/4c-marketing-model..jpg\" data-sizes=\"(max-width: 2000px) 100vw, 2000px\" data-was-processed=\"true\" \/><\/p>\n<h3 id=\"heading15\"><strong>\u0627\u0648\u0644\u06cc\u0646 C = \u0627\u0631\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc \u06cc\u0627 \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u0647 (<\/strong><strong>customer\/consumer value<\/strong><strong>)<\/strong><\/h3>\n<p>\u062f\u0631 \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0628\u0627\u06cc\u062f \u0628\u0647 \u0627\u06cc\u0646 \u0633\u0624\u0627\u0644 \u067e\u0627\u0633\u062e \u062f\u0647\u06cc\u062f \u06a9\u0647 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0686\u0647\u00a0<strong>\u0627\u0631\u0632\u0634\u06cc \u0628\u0631\u0627\u06cc \u0645\u062e\u0627\u0637\u0628<\/strong>\u00a0\u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f \u0627\u06cc\u0646 \u0627\u0631\u0632\u0634 \u0647\u0645\u0627\u0646 \u067e\u06cc\u0627\u0645\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631\u00a0<a href=\"http:\/\/tapsell.ir\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u062a\u0628\u0644\u06cc\u063a\u0627\u062a<\/a>\u00a0\u0628\u0627\u06cc\u062f \u0628\u0647 \u0645\u062e\u0627\u0637\u0628 \u0645\u0646\u062a\u0642\u0644 \u06a9\u0646\u06cc\u062f. \u0627\u0632 \u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc \u0632\u06cc\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0631\u0627\u06cc\u00a0<a href=\"https:\/\/college.tapsell.ir\/snickers-ad-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-mil=\"9281\"><strong>\u062e\u0644\u0642 \u0627\u0631\u0632\u0634 \u062f\u0631 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc<\/strong><\/a>\u00a0\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f:<\/p>\n<ul>\n<li>\u0646\u06cc\u0627\u0632 \u0648 \u062e\u0648\u0627\u0633\u062a\u0647 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f. \u06af\u0627\u0647\u06cc \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u06a9\u0647 \u0645\u062d\u0635\u0648\u0644\u06cc \u0628\u0627 \u0642\u06cc\u0645\u062a \u067e\u0627\u06cc\u06cc\u0646 (\u0627\u0645\u0627 \u0645\u0639\u0642\u0648\u0644\u060c \u0628\u0647 \u062f\u0644\u0627\u06cc\u0644\u06cc \u06a9\u0647 \u0628\u0627\u0644\u0627\u062a\u0631 \u06af\u0641\u062a\u06cc\u0645) \u0628\u0647 \u0628\u0627\u0632\u0627\u0631 \u0639\u0631\u0636\u0647 \u06a9\u0646\u06cc\u062f. \u062f\u0631\u0646\u062a\u06cc\u062c\u0647 \u0628\u0627 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0648 \u062d\u0630\u0641 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u0636\u0627\u0641\u06cc\u060c \u062f\u0631 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0635\u0631\u0641\u0647\u200c\u062c\u0648\u06cc\u06cc \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0633\u0648\u062f \u0645\u0627\u06a9\u0632\u06cc\u0645\u0645 \u0634\u0648\u062f.<\/li>\n<li>\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0631\u0648\u0634 \u062f\u06cc\u06af\u0631\u06cc \u0631\u0627 \u0628\u0647 \u06a9\u0627\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f. \u0627\u0645\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u0628\u0627\u0644\u0627 \u0628\u0628\u0631\u06cc\u062f.<\/li>\n<li>\u0627\u06cc\u062f\u0647\u200c\u0622\u0644\u200c\u062a\u0631\u06cc\u0646 \u062d\u0627\u0644\u062a \u0646\u06cc\u0632 \u0627\u0641\u0632\u0627\u06cc\u0634 \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0627\u0644\u0628\u062a\u0647 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc \u0646\u0648\u0622\u0648\u0631\u0627\u0646\u0647 \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc \u0627\u0633\u062a.<\/li>\n<\/ul>\n<h3 id=\"heading16\"><strong>\u062f\u0648\u0645\u06cc\u0646 C = \u0647\u0632\u06cc\u0646\u0647 (<\/strong><strong>cost<\/strong><strong>) \u0627\u0632 \u062f\u06cc\u062f\u06af\u0627\u0647 \u0645\u0634\u062a\u0631\u06cc<\/strong><\/h3>\n<p>\u0645\u0646\u0638\u0648\u0631 \u0627\u0632 \u0647\u0632\u06cc\u0646\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u062f\u0644\u060c \u0645\u0628\u0644\u063a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0628\u062a \u0645\u062d\u0635\u0648\u0644 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f. \u062f\u0631\u0648\u0627\u0642\u0639 \u0645\u0648\u0636\u0648\u0639 \u0647\u0645\u0627\u0646 \u0642\u06cc\u0645\u062a \u0645\u062d\u0635\u0648\u0644 \u0627\u0632 \u062f\u06cc\u062f \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0627\u0633\u062a.<\/p>\n<p>\u0627\u06cc\u0646 \u0645\u062f\u0644 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u0628\u0627\u06cc\u062f \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0645\u0628\u0644\u063a\u06cc \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc \u062d\u0627\u0636\u0631 \u0627\u0633\u062a \u0628\u0631\u0627\u06cc \u062e\u0631\u06cc\u062f \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0646\u062f\u060c \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f. \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0627 \u0633\u0647 \u0646\u0648\u0639 \u0645\u0634\u062a\u0631\u06cc \u0645\u0648\u0627\u062c\u0647 \u0634\u0648\u06cc\u062f:<\/p>\n<ol>\n<li>\u06af\u0631\u0648\u0647 \u0627\u0648\u0644 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u062f\u0648\u0633\u062a \u062f\u0627\u0631\u0646\u062f\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062c\u062f\u06cc\u062f \u0631\u0627 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0646\u0646\u062f \u0648 \u062d\u0627\u0636\u0631\u0646\u062f \u0645\u0628\u0627\u0644\u063a \u0628\u0627\u0644\u0627\u06cc\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0622\u0646\u200c\u0647\u0627 \u0628\u067e\u0631\u062f\u0627\u0632\u0646\u062f \u062a\u0627 \u0627\u0632 \u0627\u0648\u0644\u06cc\u0646 \u0646\u0641\u0631\u0627\u062a\u06cc \u0628\u0627\u0634\u0646\u062f \u06a9\u0647 \u0622\u0646 \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u062f\u0627\u0631\u0646\u062f.<\/li>\n<li>\u06af\u0631\u0648\u0647 \u062f\u0648\u0645 \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0631 \u0635\u0648\u0631\u062a\u06cc \u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644\u06cc \u0647\u0632\u06cc\u0646\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0631\u0627\u062d\u062a\u06cc \u0648 \u0622\u0633\u0627\u06cc\u0634 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0622\u0646\u0627\u0646 \u0641\u0631\u0627\u0647\u0645 \u06a9\u0646\u062f. \u0627\u06cc\u0646 \u06af\u0631\u0648\u0647 \u062d\u0627\u0636\u0631\u0646\u062f \u0647\u0632\u06cc\u0646\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u06cc \u06a9\u0647 \u0622\u0633\u0627\u06cc\u0634 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0628\u067e\u0631\u062f\u0627\u0632\u0646\u062f. \u06cc\u0639\u0646\u06cc \u0627\u06af\u0631 \u0645\u062d\u0635\u0648\u0644\u06cc \u06af\u0631\u0627\u0646\u200c\u062a\u0631 \u0648\u0644\u06cc \u0628\u0627 \u062e\u062f\u0645\u0627\u062a\u06cc \u0628\u0631\u0627\u06cc \u0622\u0633\u0627\u06cc\u0634 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0647 \u0627\u06cc\u0646 \u06af\u0631\u0648\u0647 \u0639\u0631\u0636\u0647 \u06a9\u0646\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc \u0634\u0645\u0627 \u062e\u0648\u0627\u0647\u0646\u062f \u0628\u0648\u062f.<\/li>\n<li>\u06af\u0631\u0648\u0647 \u0633\u0648\u0645 \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062d\u0633\u0627\u0633\u06cc\u062a \u0642\u06cc\u0645\u062a\u06cc \u0628\u0627\u0644\u0627\u062a\u0631\u06cc \u062f\u0627\u0631\u0646\u062f. \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u06cc \u06a9\u0647 \u0628\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0645\u062a\u0631\u06cc\u0646 \u0647\u0632\u06cc\u0646\u0647 \u0648 \u06a9\u0645\u062a\u0631\u06cc\u0646 \u0642\u06cc\u0645\u062a \u0648\u0627\u0631\u062f \u0628\u0627\u0632\u0627\u0631 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u060c \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u06af\u0631\u0648\u0647 \u0645\u0646\u0627\u0633\u0628 \u0647\u0633\u062a\u0646\u062f.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3 id=\"heading17\"><strong>\u0633\u0648\u0645\u06cc\u0646 C = \u0622\u0633\u0648\u062f\u06af\u06cc \u0648 \u0631\u0627\u062d\u062a\u06cc \u0645\u0634\u062a\u0631\u06cc (<\/strong><strong>Convenience<\/strong><strong>)<\/strong><\/h3>\n<p>\u0627\u0645\u0631\u0648\u0632\u0647\u060c \u0627\u0641\u0631\u0627\u062f \u0632\u06cc\u0627\u062f\u06cc \u0627\u0632 \u062c\u0627\u0645\u0639\u0647 \u062c\u0632\u0648 \u06af\u0631\u0648\u0647 \u062f\u0648\u0645 \u0648 \u0633\u0648\u0645 \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0647\u0633\u062a\u0646\u062f. \u06af\u0631\u0648\u0647 \u062f\u0648\u0645 \u062e\u0631\u06cc\u062f \u062e\u0648\u062f \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u06cc\u0632\u0627\u0646 \u0622\u0633\u0627\u06cc\u0634\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0622\u0646\u200c\u0647\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f. \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u0627\u06a9\u062b\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0641\u0631\u0648\u0634 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0647\u0633\u062a\u0646\u062f \u062a\u0627 \u0627\u06cc\u0646 \u0631\u0627\u062d\u062a\u06cc \u0648 \u0622\u0633\u0627\u06cc\u0634 \u0631\u0627 \u0628\u0647 \u0646\u062d\u0648\u06cc \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u0641\u0631\u0627\u0647\u0645 \u06a9\u0646\u0646\u062f.<\/p>\n<p><strong>\u0645\u062f\u0644 \u0622\u0645\u06cc\u062e\u062a\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc 4C<\/strong>\u00a0\u062f\u0631\u0628\u0627\u0631\u0647 \u0622\u0633\u0648\u062f\u06af\u06cc \u0648 \u0631\u0627\u062d\u062a\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f\u060c \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0627\u0645\u0631\u0648\u0632\u06cc \u0628\u0627\u06cc\u062f \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u062d\u0635\u0648\u0644 \u062e\u0648\u062f \u0631\u0627 \u0622\u0633\u0627\u0646 \u0648 \u0633\u0631\u06cc\u0639 \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f \u0648 \u0645\u0634\u062a\u0631\u06cc \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u0631\u0627\u062d\u062a\u200c\u062a\u0631\u06cc\u0646 \u0631\u0648\u0634 \u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u06a9\u0646\u062f.<\/p>\n<ul>\n<li>\u0641\u0631\u0622\u06cc\u0646\u062f \u0647\u0645\u06a9\u0627\u0631\u06cc \u0648 \u06cc\u0627 \u062e\u0631\u06cc\u062f \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u062a\u0627 \u062d\u062f \u0627\u0645\u06a9\u0627\u0646 \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u0631\u0627\u062d\u062a \u06a9\u0646\u06cc\u062f. \u0627\u0632 \u0631\u0648\u0646\u062f\u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u06cc\u0627 \u063a\u06cc\u0631\u0636\u0631\u0648\u0631\u06cc \u0628\u0647\u200c\u0634\u062f\u062a \u062f\u0648\u0631\u06cc \u06a9\u0646\u06cc\u062f. \u062e\u06cc\u0644\u06cc \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062f\u0631 \u0637\u06cc \u0647\u0645\u06cc\u0646 \u0631\u0648\u0646\u062f \u062e\u0631\u06cc\u062f \u0648 \u06cc\u0627 \u0628\u0647 \u062e\u0627\u0637\u0631 \u067e\u06cc\u0686\u06cc\u062f\u06af\u06cc \u062e\u0631\u06cc\u062f \u062f\u0631 \u0633\u0627\u06cc\u062a \u0627\u0632 \u062e\u0631\u06cc\u062f \u0645\u0646\u0635\u0631\u0641 \u0634\u0648\u0646\u062f.<\/li>\n<li>\u062f\u0631 \u0641\u0631\u0622\u06cc\u0646\u062f \u062e\u0631\u06cc\u062f \u0633\u0639\u06cc \u06a9\u0646\u06cc\u062f \u062d\u0633 \u062e\u0648\u0628 \u0631\u0627 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0645\u0646\u062a\u0642\u0644 \u06a9\u0646\u06cc\u062f. \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062f\u0631 \u062e\u0631\u06cc\u062f \u062a\u062e\u0641\u06cc\u0641 \u0648 \u06cc\u0627 \u0647\u062f\u06cc\u0647\u200c\u0627\u06cc \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f \u062a\u0627 \u062a\u0631\u063a\u06cc\u0628 \u0628\u0647 \u062e\u0631\u06cc\u062f \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0622\u0646\u200c\u0647\u0627 \u0634\u0648\u062f.<\/li>\n<li>\u0647\u0645\u06cc\u0634\u0647 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0631\u0627\u0647\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0628\u0631\u0627\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0634\u06cc\u062f. \u0631\u0627\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u0632 \u0622\u0646 \u0637\u0631\u06cc\u0642 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627\u062d\u062a\u200c\u062a\u0631 \u0628\u0631\u0627\u06cc \u062e\u0631\u06cc\u062f \u0645\u0634\u0627\u0648\u0631\u0647 \u0628\u06af\u06cc\u0631\u062f \u0648 \u062e\u0631\u06cc\u062f \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u062f.<\/li>\n<\/ul>\n<p>\u0628\u0647\u200c\u0627\u06cc\u0646\u200c\u062a\u0631\u062a\u06cc\u0628\u060c \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u0634\u0645\u0627 \u0631\u0627 \u062a\u0646\u0647\u0627 \u0628\u0647 \u062e\u0627\u0637\u0631 \u0633\u0647\u0648\u0644\u062a \u062f\u0631 \u062e\u0631\u06cc\u062f \u0645\u062d\u0635\u0648\u0644 \u0631\u0642\u06cc\u0628\u060c \u062a\u0631\u06a9 \u0646\u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0645\u062b\u0644\u0627\u064b \u0645\u062d\u0635\u0648\u0644 \u0631\u0642\u06cc\u0628 \u0631\u0627 \u062a\u0646\u0647\u0627 \u0628\u0647 \u062e\u0627\u0637\u0631 \u0627\u06cc\u0646\u200c\u06a9\u0647 \u0627\u0645\u06a9\u0627\u0646 \u062a\u062d\u0648\u06cc\u0644 \u062f\u0631\u0628 \u0645\u0646\u0632\u0644 \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u06a9\u0631\u062f\u0647\u060c \u0628\u0647 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u062a\u0631\u062c\u06cc\u062d \u0646\u062e\u0648\u0627\u0647\u0646\u062f \u062f\u0627\u062f.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"heading18\"><strong>\u0686\u0647\u0627\u0631\u0645\u06cc\u0646 C = \u0628\u0631\u0642\u0631\u0627\u0631\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 (<\/strong><strong>communication<\/strong><strong>)<\/strong><\/h3>\n<p>\u0622\u062e\u0631\u06cc\u0646 \u062c\u0632\u0621 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc 4c\u060c \u0645\u062b\u0644 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0633\u0646\u062a\u06cc \u062a\u0631\u0648\u06cc\u062c \u0645\u062d\u0635\u0648\u0644 \u0646\u06cc\u0633\u062a! \u0628\u0644\u06a9\u0647 \u0628\u0631\u0642\u0631\u0627\u0631\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u062f\u0648\u0633\u062a\u0627\u0646\u0647 \u0628\u0627 \u062c\u0627\u0645\u0639\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u0628\u06cc\u0627\u0646 \u0627\u0631\u0632\u0634\u200c\u0647\u0627\u06cc 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\u0628\u0644\u06a9\u0647 \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0639\u0646\u0627\u062f\u0627\u0631 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0648 \u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u062d\u062a\u0648\u06cc\u0627\u062a \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0628\u0647 \u0627\u0648 \u0627\u0633\u062a.<\/p>\n<p>\u0627\u06cc\u0646 \u0628\u0631\u0642\u0631\u0627\u0631\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0647\u200c\u0648\u0633\u06cc\u0644\u0647 \u0633\u0648\u0634\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\u060c\u00a0\u0627\u06cc\u0645\u06cc\u0644 \u0645\u0627\u0631\u06a9\u062a\u0628\u0646\u06af\u00a0\u0648\u00a0\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627\u00a0\u0648 \u2026 \u0645\u0645\u06a9\u0646 \u0645\u06cc\u200c\u0634\u0648\u062f. \u062e\u0648\u0628\u06cc \u0627\u06cc\u0646 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u062f\u0648\u0637\u0631\u0641\u0647 \u0627\u0633\u062a (\u0627\u0645\u06a9\u0627\u0646 \u0644\u0627\u06cc\u06a9 \u0648 \u0646\u0638\u0631 \u0648 \u0628\u0631\u0631\u0633\u06cc \u062a\u0639\u062f\u0627\u062f \u06a9\u0644\u06cc\u06a9 \u062f\u0631 \u0627\u06cc\u0645\u06cc\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f). \u062f\u0631\u0646\u062a\u06cc\u062c\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u0645 \u0628\u0627\u0632\u062e\u0648\u0631\u062f\u06cc \u0627\u0632 \u0645\u062e\u0627\u0637\u0628\u06cc\u0646 \u0647\u0645 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u0645.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0645\u062e\u0627\u0628\u0631\u0627\u062a \u0645\u0627- \u0634\u06cc\u0648\u0647 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062c\u0647\u062a \u0627\u0637\u0644\u0627\u0639 \u062e\u0648\u0627\u0646\u0646\u062f\u06af\u0627\u0646 \u062f\u0631\u062c \u0645\u06cc \u0634\u0648\u062f<\/p>\n","protected":false},"author":1,"featured_media":131820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"rating_form_position":"","rating_results_position":"","mr_structured_data_type":""},"categories":[2186,5,2415,1254,2189],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u0645\u062e\u0627\u0628\u0631\u0627\u062a \u0645\u0627- \u0634\u06cc\u0648\u0647 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062c\u0647\u062a \u0627\u0637\u0644\u0627\u0639 \u062e\u0648\u0627\u0646\u0646\u062f\u06af\u0627\u0646 \u062f\u0631\u062c 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\u0622\u0645\u06cc\u062e\u062a\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06a9\u0647 \u0647\u0645\u0627\u0646 4p - \u067e\u0627\u06cc\u06af\u0627\u0647 \u062e\u0628\u0631\u06cc \u0645\u062e\u0627\u0628\u0631\u0627\u062a \u0645\u0627\" \/>\n\t\t<meta property=\"og:description\" content=\"\u0645\u062e\u0627\u0628\u0631\u0627\u062a \u0645\u0627- \u0634\u06cc\u0648\u0647 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062c\u0647\u062a \u0627\u0637\u0644\u0627\u0639 \u062e\u0648\u0627\u0646\u0646\u062f\u06af\u0627\u0646 \u062f\u0631\u062c \u0645\u06cc \u0634\u0648\u062f\" \/>\n\t\t<meta property=\"og:url\" content=\"http:\/\/mokhaberatema.ir\/?p=131819\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-09-12T17:54:13+04:30\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2021-09-16T08:53:08+04:30\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta 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